
Public Relations Workgroup OP ED
July Guest Column
Social Media and the
Positive Impact it has on the Mental Health Community
(click here for a printable version)
Back to PR Home PageSocial media is a great tool for connecting and interacting. It brings together individuals in a public forum where thoughts and opinions are voiced and conversations are held. This interaction creates a culture fueled by communication and provides a sense of togetherness.
The stigma associated with mental health keeps many individuals with a mental illness from ever seeking treatment. Social networking sites allow users to share experiences, receive peer advice and get help with the option of remaining anonymous. Dealing with a mental illness is nothing to be ashamed of and social networking sites connect you with others who are affected by similar health issues. Social media sites such as Facebook and Twitter provide a platform for those that that are dealing with a mental illness to share their thoughts, join discussions and build relationships.
Social media also provides an opportunity to address the stigma associated with mental illness and raise awareness about important topics. For example, P.E.E.R.S. (Peers Envisioning and Engaging in Recovery Services) launched a Facebook application that raises mental health awareness through pledges. The “Stigma Stops With Me” application allows users to make an online commitment by pledging to help end stigma and discrimination associated with mental health issues. Another example is the Spread the Word to End the Word campaign. The campaign’s 30-second PSA, which multiple television networks have committed to airing, is also posted on their Facebook and YouTube pages. To watch the PSA, visit http://www.youtube.com/watch?v=T549VoLca_Q. Their Twitter page is also active, serving as a hub for powerful, real-time conversation. Follow them on Twitter @EndTheWord.
Some claim that social networking sites make cyber-bullying easier, adding to depression. Although there have been cases, many have found that the positive effects outweigh the negatives. In 2006, the Pew Internet & American Life Project published a study that found that 60 million Americans received help with major life issues from people in their social networks. “Life issues” included caring for someone with an illness, changing jobs or finding a new place to live. These Social networking sites connected them with peers and experts who helped them in their decision process. Studies have also shown that being part of a social network has had a positive impact mentally by creating new relationships and serving as a portal for creative expression.
A solid support network is key to mental health recovery, whether it’s through friends, family or social networking websites. Organizations, activists and those who struggle with mental health issues can now use social media as a platform to share and discuss important topics. To learn more about mental health issues, visit www.macmhb.org, or “like” us on Facebook at http://www.facebook.com/MACMHB.