Reaching Target Populations

Featuring:  Albert Gay, Associate, Center for the Application of Prevention Technologies (CAPT).

Who Should Attend?  PIHP prevention coordinators, Partnership for Success Grantees, publicly funded preventionists, coalition members.


Priority populations are often difficult to access and engage.  This reduced access often means a reduction of resources for those within those groups; thereby creating a number of social, health, and behavioral health disparities.  Community organizations that desire to change these negative outcomes through planning and interventions may find barriers, fears, and obscurity along the way.   These challenges often prevent direct services from effectively reaching the population of focus, short-circuiting the planning, time, resources, and energy put into the intervention. 


Therefore, coalitions and community members need tools and tips to help overcome these challenges.  This workshop is designed to be hands-on and team based for community coalitions involved in substance misuse prevention.  Participants will have opportunities to reflect upon key population data gained through the Strategic Prevention Framework, access the coalition’s capacity to engage the focus population, and discover implementation strategies for recruiting members of the hard to reach population of focus.


Objectives for the participating community coalition teams are as follows:

•               Use local data to discuss populations of focus

•               Engage in culturally responsive dialogue

•               Perform Cultural Capacity SWOT Analysis for engagement with focus population

•               Discuss and strategize around local barriers and challenges

•               Create local key stakeholder linkages for community support and planning

•               Look at strategies for recruiting hard to reach populations

•               Produce detailed action plans for focus population engagement and recruitment